CHEVY SUPER BOWL COLLEGE AD CHALLENGE

OFFICIAL CONTEST RULES

VOID WHERE PROHIBITED OR RESTRICTED BY LAW. ALL UNITED STATES FEDERAL, STATE, AND LOCAL LAWS APPLY. NO PURCHASE NECESSARY TO ENTER OR WIN.

1.General Description:

The Chevy Super Bowl College Ad Challenge (the “Contest”) is being conducted by EdVenture Partners (“EdVenture Partners”) and General Motors Corporation (“General Motors”) (collectively, the “Administering Parties”). The objectives of the Contest are outlined in the Creative Brief.

Entry and registration in the Contest must be completed via the internet at www.edventurepartners.com/chevysb. Registration by any team member shall be deemed a registration on behalf of the entire team registered. Upon registration, all team members are unconditionally agreeing to, and accepting, these Official Contest Rules. Registration must be completed by September 29, 2006 (the “Registration Deadline”). Submission of complete entries must be made by October 13, 2006 (the “Submission Deadline”). Five (5) finalists shall be selected on or before October 23, 2006. The finalists will personally present their submissions to the Contest judges between November 6 and November 8, 2006. One (1) winning team’s submission will be selected by the Contest Judges and will be used as the concept for a commercial to be produced by General Motors and aired during Super Bowl XLI on February 4, 2007.

2. Eligibility:

  1. The Contest is open to all fulltime students, age eighteen (18) and over as of the Registration Deadline, that are enrolled at fully accredited colleges, universities, and institutes in the United States, except where prohibited or restricted by law. A fulltime student is defined by the terms of the academic institution in which the student is currently enrolled. Undergraduate and graduate level teams are eligible to register and participate in the Contest.
  2. No team may exceed three (3) students. Team members do not need to be enrolled at the same college, university, or institute to participate together as one team. No student may compete on more than one (1) team. Any team with a member registered with more than one (1) team shall be deemed ineligible.
  3. Teams may register and participate in the Contest with or without a faculty sponsor from that team’s school. A faculty sponsor may assist more than one (1) team.
  4. Employees of the Administering Parties, and their parents, subsidiaries, affiliated companies, advertising and promotion agencies, immediate family members, and/or those living in the same household of anyone so employed or engaged are not eligible to compete in the Contest.

3. Registration:

Registrations must be submitted via the internet at www.edventurepartners.com/chevysb. All team registrations must be received by the Registration Deadline.

4. Submission:

  1. Only submissions from registered teams will be accepted. All team submissions must be received by 5:00 p.m. E.S.T. on the Submission Deadline in order to be included in the judging. Late submissions will not be accepted. No team may enter more than one (1) submission for judging. Multiple entries from a team will result in the disqualification of all entries received from that team.
  2. Submissions should address the goals and objectives outlined in the Creative Brief. Only submissions adhering to the Required Deliverables outlined below will be accepted for entry into the Contest. Five (5) separate CD or DVD copies of the submission are to be mailed to Campbell-Ewald at the following address:
    Campbell-Ewald
    Chevy Super Bowl College Ad Challenge
    Attn: Joe Van Marcke
    30400 Van Dyke
    Warren, MI 48093
    Submissions that are late, lost, stolen, misdirected or non-deliverable due to any reason whatsoever, including without limitation mail delivery problems, incorrect addressing or returned mail that may occur in the processing of entries to the Contest will not be accepted.
  3. The “Required Deliverables” shall be as follows:
    1. Five (5) electronic copies of the submission (script and storyboards in proper format) on CD or DVD. The CD or DVD submissions must be labeled as follows:
      Chevy Super Bowl College Ad Challenge
      “Commercial Script and Storyboard”
      “Faculty sponsor” (if applicable)
      “Team Name” (as assigned during registration)
    2. The script must be in Microsoft Word format (Arial font size twelve [12] is recommended), with one (1) inch margins. The script may be single or double-spaced. There is no page limitation on the script.
    3. Storyboards created in PowerPoint must be converted to a PDF file. There is no limit on the number of slides/frames that may be included in a submission. However, entrants are advised that the commercial will be a thirty second (:30) spot.
    4. Proof of fulltime enrollment for each team member at his or her academic institution (unofficial transcript will suffice).
    5. Completed Affidavits of Eligibility from each team member.
  4. In addition to the required script and storyboards, teams may submit additional creative materials showcasing the team’s efforts and ideas (“Supplemental Materials”). Supplemental Materials may include videos in DVD format that are mock-ups of the ad idea, mini-documentaries about the team’s submission, skits, presentations or interviews explaining the team’s idea, and any other creative ideas and concepts that expand upon the submission. Other Supplemental Materials may include, but are not limited to, photographs, scrapbooks, drawings, sketches, podcasts, radio diaries or original music. Supplemental Materials submitted will not be part of the judging process and are entirely voluntary. Supplemental Materials may be used to generate media attention for the Contest as set forth in Section 9.B. below. Supplemental Materials may be included in team’s submission package, on a CD or DVD separate from those containing the script and storyboard. All Supplemental Materials are due no later than 5:00 PM E.S.T. on October 27, 2006. All Supplemental Materials must be labeled as follows:
    5. Chevy Super Bowl College Ad Challenge
    “Supplemental Materials”
    “Faculty sponsor” (if applicable)
    “Team Name” (as assigned during registration)

    Supplemental Materials should be mailed separately from Contest submissions to:

    The McGinn Group
    Chevy Super Bowl College Ad Challenge
    Attn: Chandra Kennett
    2300 Clarendon Blvd., Suite 905
    Arlington, VA 22201
    Any Supplemental Materials and ideas submitted also become property of General Motors and may be altered or edited and used in the future for other purposes. The Administering Parties may also place Supplemental Materials on the Internet or in other venues for public viewing during the contest or during a later time period.

5. Content and Assignment of Submissions:

  1. All teams will have access to the same resources provided through the Chevy Super Bowl College Ad Challenge website at www.edventurepartners.com/chevysb.
  2. Teams may utilize secondary sources, such as library resources, internet resources, and publications. Teams are encouraged to conduct outside research and solicit advice and/or input from faculty and available experts. However, it is not permissible for student teams to contract with, or pay for, any outside consulting firm, agency, or other service for any assistance or guidance in the creation of Required Deliverables and/or Supplemental Materials. All Required Deliverables and/or Supplemental Materials must consist solely of the original work product of the team that submits each entry.
  3. Upon submission, all Required Deliverables and Supplemental Materials (collectively, the “Materials”) shall become the sole property of General Motors and will not be returned to the submitting team. In consideration of, and as a condition to, the eligibility of each entry under the terms of the Contest, each team member hereby assigns, transfers and conveys, effective upon any submission Materials, all right, title and interest in and to the Materials, including all associated copyright and other intellectual property rights. Submitting parties will not be paid for submitted Materials or for the granting of any rights. The Administering Parties are in no way obligated to use any submitted Materials and no credit will be given to the submitting parties if any submitted Materials are used. By entering the Contest, each team also warrants and represents that the members of such team are the sole authors and creators of the Materials, that the Materials do not violate any applicable law, and that the Materials do not infringe or violate any intellectual property right held by a third party. By submitting any Materials, each entrant agrees to release, discharge, and hold harmless the Administering Parties, their respective parents, subsidiaries, affiliated companies, licensees, and assigns, and their respective officers, directors, employees, agents, and representatives from any claim or liability arising from or related to submission and/or use of the Materials. Each team member shall sign a release and indemnity attesting, among other things, to the fact that they are the rightful owners of the submitted Materials and that the Materials may be utilized for all purposes without obtaining permission from, or making any payment to, any third party.

6. Selection of Finalists:

  1. Finalists will be selected from eligible submissions on or before October 23, 2006. All submissions shall be evaluated by EdVenture/GM and associated industry experts based on the following criteria:
    1. Creativity and originality of concept
    2. Relevance to theme and objectives as outlined in the Creative Brief
    3. Proper format of submission
  2. On or before October 23, 2006 the top five (5) teams will be notified by telephone and/or e-mail. Each team must prepare and supplement its initial submission for a final submission on PowerPoint slides which must be received via e-mail by Claire Kim by October 30, 2006. After the final submission, teams may only delete or combine information within their initial and final submissions (no additional or new material will be accepted). The Administering Parties reserve the right, in their sole discretion, to select fewer than five (5) finalists if an insufficient number of qualified and/or appropriate entries are received.
  3. If selected as one of the top five (5) submissions, at least one (1) student from the team must be available for presentation at the finals. It is preferred, though not required, that all students from a selected team be available to participate in the finals. In the event none of the students from a selected team is available for the final presentation, the judges, based on the same criteria utilized in the initial judging, may select an alternate team to participate in the finals. Any alternate team may be given a reasonable amount of time, as determined at the judges’ sole discretion, to prepare a final submission.

7. Finals:

  1. The finals will take the form of formal, in-person, presentations. Each team must provide its own laptop and PowerPoint presentation. An LCD overhead projector, podium, and microphone will be provided for use by all teams.
  2. Teams may only give the judges or audience the following materials related to their presentations:
    1. Each team is required to bring eight (8) hard copies of its PowerPoint slides, printed in handout view (three [3] slides to a page), stapled (not bound), for the purpose of allowing the judges to follow along and take notes during presentation.
    2. Any additional materials necessary to be utilized for explaining or describing the presented creative concept during the presentation.
  3. Each team will have fifteen (15) minutes for its presentation, with an additional ten (10) minutes allowed for a question and answer session with the judges. Five (5) minutes will be allocated for setup in between team presentations.
  4. Using a judging scorecard created by the Administering Parties, no fewer than five (5) judges from GM and associated advertising/marketing agents/staff will rate each team’s presentation based on the following criteria:
    1. Creativity and Originality (50%)
    2. Relevance to Theme (40%)
    3. Clarity of Expression (10%)
  5. In the event of a tie between finalists, a winner will be selected from the tied finalists based on the highest score in the “Creativity and Originality” criteria. In the event there remains a tie, a winner will be selected from the tied finalists based on the highest score in the “Relevance to Theme” criteria.
  6. Following the last presentation, the judges will confer to tabulate their scores and will then announce the first, second, third, fourth and fifth place winners. The decisions of the judges will be final and binding. The final scores and the judges’ notes and written comments will not be disclosed.

8. Travel Information:

  1. All finalist team members and faculty sponsors must fill out and return all documents required by the Administering Parties including, without limitation, a Travel Information Form. All documents must be received by October 25, 2006. Failure of any team member or faculty sponsor to return all documents will result in a disqualification of such team.
  2. General Motors will cover the costs and expenses of the top five (5) teams, including any faculty sponsor, as follows: airfare, ground transportation, hotel accommodations, and meals during the dates of November 6-8, 2006 (“Finals Period”). Teams located within two hundred fifty (250) miles or less from Detroit, Michigan may be required to travel solely by ground transportation, which shall be provided by EdVenture Partners. Each team is required to travel together, unless determined otherwise in the Administering Parties’ sole discretion. Hotel rooms will be shared (double occupancy) with same sex members of the same team, excluding any faculty sponsor. Once travel arrangements for the Finals Period are confirmed, team members shall be financially responsible for any costs and expenses related to any changes or revised accommodations that are not due to any acts or omissions of the Administering Parties. All other costs and expenses incurred shall also be each team member’s responsibility.

9. Publicity of Materials

  1. The Administering Parties and their agents shall have the right to record, copy, publish, edit, exhibit, distribute, perform, merchandise, license, sublicense, adapt and/or modify all Materials and presentations in any way, in any and all media, without any compensation or consideration to any team or its members. EdVenture Partners and/or General Motors, at their sole discretion, reserve the right to post any Materials and presentations on the Chevy Super Bowl College Ad Challenge website or other selected websites during or after the Contest, in perpetuity.
  2. By submitting Materials, each team agrees to willingly participate in potential publicity engagements, media exposure, interviews, video and/or audio recordings, and all other events relevant to the promotion and publicity of the Contest. In the event any team is selected to participate in such events, team members will be notified via phone and/or e-mail to confirm availability for such events. Participation in such events will have no bearing on the judging of a team’s submission to the Contest.

10. General Terms and Conditions

  1. The Administering Parties shall not be responsible for any failed registrations or entries for any reason including without limitation those that are lost, late, damaged, delayed, incomplete, illegible, mutilated, misdirected, or on postage-due mail. Further, the Administering Parties shall not be responsible for any electronic, network, and server failures or malfunctions or other technical errors of any kind.
  2. The Administering Parties reserve the right to cancel the Chevy Super Bowl College Ad Challenge for any reason that is deemed appropriate, including, without limitation, a computer virus, bug or other technical problem(s) that corrupts the administration or security or proper functioning of the Contest. Should the Chevy Super Bowl College Ad Challenge be cancelled prior to the Submission Deadline, notice will be e-mailed to all registered teams.
  3. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. ALL UNITED STATES FEDERAL, STATE, AND LOCAL LAWS APPLY. NO PURCHASE NECESSARY TO ENTER OR WIN.
  4. The Administering Parties reserve the right to amend these rules and policies. Any changes will be posted online at www.edventurepartners.com/chevysb.
  5. No prize money will be awarded to Contest participants. Use of a team’s concept as the basis for a Super Bowl commercial and participation in the production process of the ad is the Contest prize. Winners of any prize are solely responsible for all applicable federal, state, and local taxes.
  6. All teams agree that the Administering Parties and their respective affiliates, subsidiaries, employees, agents or other representatives of any kind shall not be responsible or liable for damages or losses of any kind arising out of or resulting from entry in this Contest, acceptance or use of a prize or any other matter related to the Contest, including, without limitation, claims based on property damage, personal injury and/or death, publicity rights, defamation or invasion of privacy.
  7. NFL Properties LLC, NFL Enterprises LLC, NFL International LLC, NFL Productions LLC, NFL Ventures, L.P., NFL Ventures, Inc., the National Football League, its member professional football clubs and each of their respective subsidiaries, affiliates, shareholders, officers, directors, agents, representatives and employees (collectively, the "NFL Entities") will have no liability or responsibility for any claim arising in connection with participation in this contest or any prize awarded. The NFL Entities have not offered or sponsored this contest in any way. © 2006 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.
  8. The Administering Parties reserve the right, at their sole discretion, to disqualify any team found tampering with the Chevy Super Bowl College Ad Challenge or violating these Official Contest Rules. Any attempt by a team or its members to deliberately damage the Chevy Super Bowl College Ad Challenge website or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, the Administering Parties reserve the right to seek damages arising from such acts to the fullest extent of the law. If it is determined that the Chevy Super Bowl College Ad Challenge is compromised in any way, then, at their sole discretion, the Administering Parties can cancel the Chevy Super Bowl College Ad Challenge. If any notification is returned as undeliverable, or if any team or its members violates these rules, the team will be disqualified.
  9. Winners shall also be posted on www.edventurepartners.com/chevysb until May 17, 2007.
  10. By entering the Contest, each team and its members, and any faculty sponsor, agrees to abide by and be bound by all decisions of the Administering Parties and the judges relating to the Contest, which shall be final and binding in all respects, including but not limited to the judges’ determination of the winners.
  11. If any portion of these Contest Rules is found to be invalid, illegal, or unenforceable, for any reason, that portion shall be severed from the rest.
  12. The provisions of these contest rules shall be construed and enforceable in accordance with the laws of the State of California. By participating in the Chevy Super Bowl College Ad Challenge Contest, all teams and their respective members agree that the venue for any dispute or litigation arising from or relating to this contest shall only be in San Francisco, California.