Thank you for participating in the 2007 Cadillac Case Study Competition. The competition will be taking a year break, hopefully returning with a new opportunity in 2009.
- Up to 100 colleges and universities will be competing in the U.S. and Canada at the undergraduate
and graduate level.
- The top two teams will be flown, all expenses paid, to Detroit, Michigan to
present their case studies to top executives from Cadillac and Modernista!, Cadillac's
advertising agency.
- The top team prize award is $3,000 with a second place award of $1,000 to each undergraduate and graduate team.
- Your team will have the opportunity to develop a marketing plan that Cadillac
may consider for future regional and/or national campaigns.
- Opportunity for one student to receive an internship with Modernista!, Agency of Record for Cadillac.