Out of the 49 campuses and two rounds of scoring, our judges chose three universities to travel to Detroit this week to present at the General Motors HQ on December 10, 2009. Without further adieu, here is the placement of the final three:

1st - Syracuse University - $3,000
2nd - University of Maryland - $2,000
3rd - Drexel University - $1,000

Many innovative and creative ideas were presented to 5 judges and several attendees from GM and Campbell-Ewald, including Brent Dewar, Vice President Chevrolet Global Brand. The presentations were truly insightful and very professional, just what GM was looking for. PDFs of their IMC plans to the GM & U Marketing Challenge are available to download, just click on the link in the campus' name above.

Thanks again for all of your participation and happy holidays!

• Undergraduate teams of 5 students or less will be tasked with designing a complete IMC plan for the GM College Discount Program
• The top three teams will travel, all-expenses-paid, to Detroit, MI to present their case to top executives from General Motors and Campbell-Ewald
• First place will be awarded $3,000, second place will receive $2,000 and third place will be awarded $1,000
• General Motors and Campbell-Ewald will be looking for fresh ideas, so top teams have the potential to see their ideas at work in the marketplace after the competition

Download a copy of the Case Overview for a preview of the student task and deliverables for the GM & U Marketing Challenge [download here]

Download a copy of a GM & U Marketing Challenge flyer to print out and share with others. [download here]